Selected work

Ideas that did not
just run. They travelled.

Every campaign below began with a different business problem. The common thread: a human story strong enough to carry the brand.

Fintech / B2B / LinkedIn

Zoho
Creator Wave

A focused creator campaign designed to make a complex AI-fintech proposition easier to understand and easier to trust.

12 creators · 300K+ impressions

Campaign shape
  • Creator-led product education
  • LinkedIn-native hooks
  • Simple, benefit-first storytelling
  • Coordinated publishing wave
Mobility / Founder story

LOLO
Cab

Instead of selling another cab platform, the campaign revealed why a driver with ten years on the road decided to build a better system.

From a transport product to a driver-first movement

Campaign shape
  • Founder-led origin story
  • Driver and customer perspectives
  • “Behind Every Ride” narrative
  • Trust, onboarding and recall
EdTech / Creator campaign

Learning
Made Social

A creator mix and content angle built to make an educational proposition feel useful, approachable and worth discussing.

4.5%+ engagement rate

Campaign shape
  • Relevant student and career voices
  • Problem-first content hooks
  • Native creator delivery
  • Engagement-led optimisation
Mobility / Technology

Hala
Mobility

A technology story reframed around the people, moments and everyday movement the product enables.

Feature-led communication made human

Campaign shape
  • Audience-specific story angles
  • Creator sourcing and briefing
  • Multi-platform adaptation
  • Consistent brand narrative
Also shaped

Across categories.
One obsession.

From AI and founder communities to lifestyle, food and mobility, the objective stays the same: create a campaign people can retell.

Omneky · Bharat Ke Super Founders · creator outreach · brand launches

More detailed case studies can be added as permissions, creatives and final metrics are approved.

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